Ideas are often generated when adversity is faced. We played with music for most of our adult lives, just as a hobby but with a passion. True audiophiles, surrounded by speakers and subs, awesome headphones with a thirst for live music.
We toyed with the idea of a music company. Through all of our companies, we learned how to be world class when it comes to branding, marketing, advertising, PR and promotion. Those skills have helped our companies generate 10’s of millions of dollars in sales.
When we heard about the the budget cuts to the Arts and Humanities programs after the Trump election, a new idea was sparked: We must keep the arts alive, make sure equipment and money ends up in the artists hands so they can keep making music and help artist promote themselves so they can continue to make a living.